ECA Insights

One thing we have learned in the past couple of years of this economy is that when a piece of equipment is not being used, eye care professionals should be willing to get creative so they may get something they need. Often, the idea of swapping product “X” for product “Y” gets the deal done. For example, a recent customer had an older Zeiss IOL Master. She was not thrilled with the wholesale value through brokers and did not want...

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