About: Ben Swift

Life is too short to take ourselves seriously, Eye Care Professionals are no exception. Brian Regan is one of my favorite comedians. Not only is he funny, but I can actually watch him with my kids around!  

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Most Eye Care Professionals are in two camps; either they have an Electronic Medical Records system or plan to get one.  This creates an opportunity not only for EMR vendors, but for equipment vendors to nudge you into “upgrading that old equipment” because you are going to have to upgrade it anyway.   Is this true? The answer is……maybe. The issue is getting the information from your diagnostic devices into the EMR system. Conventional wisdom would lead you to believe...

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One thing we have learned in the past couple of years of this economy is that when a piece of equipment is not being used, eye care professionals should be willing to get creative so they may get something they need. Often, the idea of swapping product “X” for product “Y” gets the deal done. For example, a recent customer had an older Zeiss IOL Master. She was not thrilled with the wholesale value through brokers and did not want...

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